1.1 Computation in Design Atelier — Intro

The topic of my research compendium explores interactivity in advertisements. The interaction is enabled through various means, both in digital and traditional medium. I found this topic to be quite interesting to explore with the sea of advertisments that we find ourselves in nowadays. The aim of this compendium is to analyse how ads in the past have explored interactivity, the purpose of this added feature, and the impact it has on the consumers.

Following my research compendium topic, I'm allocated into the CiD atelier! I'm excited to explore the capabilities of various technologies and the new possibilities that could be achieved through them. It is a very up-and-coming field in the design industry and I'm lucky to be able to get a taste of what its like in my last year of college!

Pages from my research compendium publication in year 2. Now looking at it again, there are definitely a couple things I would love to revisit in terms of design (the cover could've been executed differently) and the content. I felt like there was a lack of discussion on the literature and more focus on the describing the case studies themselves. This is definitely something I should note approaching the graduation project, which is to proactively try and make connections while researching. Being able to connect literature readings, case studies and personal observations

Establishing key readings

We presented our research topics within our atelier. Comments I got from mine was.. A presentation I really liked was by...Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Eu feugiat pretium nibh ipsum consequat nisl vel pretium lectus. Semper feugiat nibh sed pulvinar proin gravida. Quisque egestas diam in arcu cursus euismod quis. Aliquam id diam maecenas ultricies mi eget mauris pharetra.